Friday, May 14, 2010

Is modelling a real profession?

Sushma Puri, conceivably the aboriginal in India to acquaint the abstraction of a modelling agency, says there has been a seachange in the mindset of parents who are now added accessible to the abstraction of their daughters acceptable models. But she additionally feels men don't get a acceptable accord in the industry.

"Today, we accept parents visiting us with their 16-year-old babe to accomplish her a model. Parents from the abate cities are additionally auspicious their daughters to booty up this profession. The acumen for this change is their mindset," Puri, administrator and CEO of Elite Archetypal Management India (EMMI), told IANS in an interview.

Puri, who was the aboriginal to accompany the abstraction of a modelling bureau to India back she absitively to alpha EMMI in 2003, says parents accept actuality in a female-dominated area saves them from any affectionate of harassment. "Today we all apperceive that the appearance industry is a female-dominated profession; appropriately all the inhibitions apropos modelling accept afflicted and parents are actual abundant accessible about it.

They feel it is the safest profession for their girls," she said. Her bureau has aerated out celebrities like Kangana Ranaut, "Slumdog Millionaire" brilliant Freida Pinto and Miss Indias like Neha Kapur, Ekta Chaudhary and Manasvi Mamgai. Recollecting what a alarming assignment it was, Puri said: "That time modelling was looked bottomward aloft as a profession. So acceptable audience and coordinators took a lot of time. We capital to accompany accuracy in the profession which was missing earlier." Today EMMI has offices in Delhi and Mumbai with about 30 bodies alive on the models. Puri additionally mentions they accept alone changeable workers in the appointment and it is a action decision.

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